Why ‘TINA’s’ not always right

How the Chancellor should frame her choices Whatever the difficulties facing the Chancellor this week, there’s one thing that could still make things worse… Too often, when faced with difficult decisions, politicians resort to an old trope. Part in search of a soundbite, part hoping for understanding, they reach for ‘TINA’: declaring ‘There Is No […]

Influence with impact

Influence with impact: Navigating the UK’s unwritten constitution

Though the UK lacks a single written constitution, its network of conventions, statutes, and procedures profoundly shapes how government operates and crucially, how it can be influenced. Unwritten rules still rule The UK’s constitution is not codified in a single document but instead rests on flexible yet enduring principles established through convention, institutional practice, and […]

Storytelling in Public Affairs Campaigns

The Power of Storytelling in Public Affairs Campaigns

Public affairs isn’t about pushing out dry policy briefs or shouting statistics into the void. It’s about connection, persuasion, and, above all, influence. And what’s the secret weapon in this high-stakes game? Storytelling. Yes, the same ancient art that once painted legends onto cave walls now holds the key to winning hearts and minds in […]