Storytelling in Public Affairs Campaigns

The Power of Storytelling in Public Affairs Campaigns

Public affairs isn’t about pushing out dry policy briefs or shouting statistics into the void. It’s about connection, persuasion, and, above all, influence. And what’s the secret weapon in this high-stakes game? Storytelling. Yes, the same ancient art that once painted legends onto cave walls now holds the key to winning hearts and minds in […]

Conservative & Labour Majorities

Will Conservative and Labour Majorities Be Dead After This Parliament?

The Westminster bubble is trembling. The great behemoths of British politics—the Conservatives and Labour—are losing their grip on a nation that no longer fits neatly into the red or blue boxes they’ve relied on for decades. Are we witnessing the death of majority politics as we know it? Could this Parliament mark the end of […]

Storytelling Art

The Lost Art of Storytelling: Why It Still Matters in a World of Noise

In today’s cacophony of clicks, swipes, and endless scrolling, storytelling has become a lost art. The digital world thrives on attention spans shorter than a goldfish’s memory, and yet, the most enduring brands, campaigns, and individuals know one simple truth: a good story cuts through the noise. The Power of Narrative in History Think of […]

Keir Starmer and Volodymyr Zelenskyy in a diplomatic meeting at night.

Is Starmer About to Make a Name as the World’s Peacemaker?

The political high wire act of global diplomacy is not for the faint-hearted, and Sir Keir Starmer – once the forensic and cautious lawyer – is now tiptoeing across one of the most perilous geopolitical tightropes in recent memory.  The UK Prime Minister has quietly, yet firmly, placed himself at the centre of an unfolding […]

Canadian election

The Canadian election – and what it means for the UK and Starmer

Could tariffs, trade, Trump and Trudeau save Starmer from being the last man on the Left? At the start of this year, it looked all but certain that by the end of 2025 Keir Starmer would cut a lonely figure as one of the last remaining centre-left leaders in the West. With the inauguration of […]

Labour Party 2024

2024: A Landmark Year for the Labour Party – Triumph, Trials, and Transformation

The year 2024 was a rollercoaster for the UK Labour Party, marked by a historic electoral victory, the challenges of transitioning from opposition to government, and a turbulent decline in public support. What began as a triumph for Keir Starmer’s leadership evolved into one of the most politically volatile years in recent history, shaping the […]

Labour’s Budget 2024

Budget 2024

Things have settled a little now, so what do you think of the first Labour budget in 15 years? There was a lot in it, and it will certainly shape the economic layout for years to come, not to mention how public policy will be impacted. There has been a very mixed reaction to the […]

The first rebellion; what does it mean?

It’s been quite nice seeing notifications on my phone about divisions in the House of Commons just as I’m nodding off; without worrying, I’ve got 8 minutes to run to the Division Lobby. Last night saw the first rebellion in the House of Common’s and 7 Labour MP’s losing the Labour Whip. Which is quite […]

labour government bills

Key Bills from the Labour Government’s First King’s Speech Impacting Businesses

On 17th July 2024, King Charles III delivered the first King’s Speech under the new Labour government. This speech outlined several legislative initiatives that will have significant impacts on businesses across the UK. Here, we focus on the bills that are particularly relevant to the business community, including employment rights, planning reforms, and devolution.  Employment Rights Bill Key Provisions: Impact […]

Gary Sambrook as the new Managing Partner of Walk Through Walls

Walk Through Walls Welcomes Gary Sambrook as New Managing Partner

We are excited to announce the appointment of Gary Sambrook as the new Managing Partner of Walk Through Walls.  With over 18 years working in regional and national politics, Gary will bring a wealth of experience in politics, communication, and international affairs. His ability to foster networks across the political spectrum and build strong relationships in […]